A standout non-profit gets a timely brand update setting the stage for several conservation wins.
Strategy / Brand Design / Creative direction
Bill Stevenson Photography
“Olab’s knack for cultivating shared ideas by friendly collaboration exceeded our expectations”
PROJECT BACKGROUND
Olab worked across the TDLT team and board, to release a visual identity update, website, and content strategy focused on story-telling and member activation.
Olab hosted in-depth discovery sessions where board and staff were lead through open design critiques. Each visual path appealed to different elements of the entities ethos, archetype, and potential.
TDLT’s classic camp inspired identity soon gained momentum, and the resulting conservation campaign “Coming Soon, Nothing!” launched to grand success along with a new logo, website, and content strategy.
Truckee Donner Land Trust is a flourishing conservation non-profit.
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BRAND IDENTITY
Illustration
WEB DESIGN
CREATIVE DIRECTION
CAmpaign STRATEGY
Magazine Design
conservation advocacy
public land stewardship
Truckee, California
PHOTO Credits
Bill Stevenson