FASTR is a Stanford research project addressing the gender gap within human athletic performance.

BRANDING / STRATEGY

The FASTR program seeks to help close the gender gap in sports science research with an emphasis on early identification and interventions to prevent injury and identify ways to optimize performance in female athletes. FASTR’s vision also involves translation of this cutting-edge information and research to athletes, coaches, and practitioners in the community. We hope to inspire female athletes to learn more about their bodies and embrace what makes them strong and unique.

Olab partnered with FASTR to create a vibrant identity solution and visual communication system. The project embraced Stanford University’s brand standards but stepped outside the norm by implementing approved colorways in newfound pairings and deep hue shifts.

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BRANDING

Stanford, California

Credits

Emily Kraus
Abby McIntyre
Megan Deakins Roche
Stanford University
Matt Chappell
Jen Mitchell